Even the smoothest shipping platform can’t prevent a lost package - but it can help protect against the fallout. In Part 2 of our spotlight series, we go deeper into I’d Ship That’s integration with U-PIC Shipping Insurance to explore how embedded coverage is helping their users protect revenue, delight customers, and build resilient businesses. It’s one of the smartest decisions I’d Ship That has made - and their users are seeing the results every day.
PART 2: Embedded Insurance with U-PIC and “I’d Ship That”
U-PIC: Why did you decide to offer shipping insurance on your platform?
I’d Ship That: Loss and damage are inevitable in shipping. Without insurance, those costs fall directly on the sender. For small businesses, that’s brutal - especially if the item was handmade or high-value. We wanted to give users peace of mind and the ability to recover revenue quickly if something goes wrong. Insurance was the obvious solution, but it had to be integrated cleanly.
U-PIC: What made U-PIC the right insurance partner?
I’d Ship That: A few things: you offered a solid API that was easy to implement, your pricing was competitive, and most importantly, the claims turnaround time was fast. Our platform is built on simplicity and trust - and U-PIC matched that energy. We needed a partner who wouldn’t add complexity or compromise the user experience. You all nailed it.
U-PIC: How easy is it for users to add insurance?
I’d Ship That: It’s just one tap during label creation. We show the cost, coverage amount, and eligibility right there - no redirect, no fine print, no forms to fill out later. It feels native, not bolted on. And if they do need to file a claim, they go straight through U-PIC’s claims portal. They get help from a real claims specialist and usually see a resolution within 7–10 business days.
U-PIC: What kind of impact has that had?
I’d Ship That: Huge. Users are recovering the full value of lost shipments. They’re avoiding awkward refund emails with customers. And they’re seeing us as a platform that has their back, not just one that processes transactions. It builds trust on both sides: the merchant and their buyer.
U-PIC: Any specific success stories that stand out?
I’d Ship That: One that comes to mind is a merchant who lost an important portrait in transit. It wasn’t just about the money - it was sentimental. Because they had insured the package, they were made whole financially, and they told us that experience was why they’ll never ship without coverage again.
U-PIC: How has this affected your brand overall?
I’d Ship That: It’s made us more than just a utility. Embedded insurance reinforces our mission: simplify shipping and support sellers. It helps users feel like we’ve thought through every pain point - not just how to ship, but how to protect themselves when things go sideways.
U-PIC: Any final thoughts on the partnership?
I’d Ship That: It’s been a win across the board. Our users get lower rates, faster claims, and a stress-free experience. U-PIC has helped us deepen the value we offer while keeping our platform lean and user-friendly. That’s everything.
Conclusion
From seamless label generation to reliable loss protection, I’d Ship That is helping a new generation of merchants ship smarter. With U-PIC Shipping Insurance now powering embedded coverage, they’re proving that it’s possible to keep things simple without sacrificing peace of mind.
Interested in bringing this kind of experience to your platform? Let’s talk.