Turn shipping protection into revenue at checkout

Add U-PIC shipping protection as an optional add-on at checkout. When shoppers opt in, they pay the fee. Those orders cost you $0 in insurance premium, and U-PIC pays you a service fee on every protected shipment - creating net new revenue on orders you already ship.

  • Every protected order pays you a service fee, boosting revenue per shipment
  • Orders with protection cost you $0 in insurance premium
  • 40-70% of shoppers choose protection when it's clearly offered at checkout
  • Licensed shipping insurance backed by SOC 2 Type II data security controls
Trusted by eCommerce industry leaders
Logos of ecommerce and logistics platforms that work with U-PIC
See what shipping protection could earn your store each month
No obligation · Works with your existing carriers & platforms
Tell us a bit about how you ship, and we'll recommend the best coverage model for your business.
Lost packages, angry customers, and free shipping are killing your margins

Shipping failures create hidden costs that compound quickly and quietly eat into margin.

  • You eat the cost on lost, damaged, and stolen orders just to keep customers happy
  • Free shipping + replacement orders = shrinking profit on every incident
  • Carriers are slow to respond, and customers blame you, not UPS or FedEx
  • Support inbox fills with "Where is my order?" instead of pre-purchase questions
Many customers want the option to protect their orders
  • When clearly presented, a large share of shoppers (often 40-70%) choose shipping protection at checkout
  • Those customers are paying to reduce your risk
  • The protection fee can offset shipping & replacement costs and even create net new profit
  • You keep trust high by offering a transparent, optional way for them to protect their order
See what this could do for your store →
Three ways to run shipping protection with U-PIC

Choose how coverage is funded and how visible it is to customers - from fully behind-the-scenes to a revenue-generating checkout add-on.

Merchant-Pay Program
  • You insure every parcel with U-PIC at one low DVU rate per $100 of order value
  • Typically 50-90% less than carrier insurance or DV
  • No fees shown to customers - you quietly reduce your risk and cost
  • Best if you want complete control and a simple "we've got you covered" promise
Consumer-Pay (Cart Insertion) Program
  • Add U-PIC shipping protection as an optional line item in your cart or checkout
  • Customers who opt in pay a small fee; those parcels cost you $0 in insurance premium
  • U-PIC pays you a service fee per protected order, lifting revenue per shipment
  • Many stores see 40-70% of customers choose protection when it's explained clearly
  • Ideal if you want risk reduction and a new revenue stream
Hybrid Program
  • Every parcel is insured with U-PIC
  • For orders without customer opt-in, you pay our low Merchant-Pay DVU rate
  • For orders with customer opt-in, the shopper pays the fee at checkout
  • We invoice those at the Consumer-Pay rate and pay you a service fee
  • In many setups, the service fees from opt-in orders offset most or all of what you spend on the non-opt-in orders - often leaving incremental profit on top
Brands like yours are already cutting insurance costs

"Our company has been using U-PIC for years. Much like buying anything, shopping for shipping insurance or filing a claim isn't exactly a fun process, but the excellent customer service from Jeanie at U-PIC makes it easier and better. While the company serves everyone, individual to large corporations, it has a reputation for making all aspects of dealing with shipping insurance simple and hassle-free. Not only are employees friendly and good at explaining everything, but the company website is easy to use and understand, too. Our company always feels covered!." - My DIY Skincare

Talk through the best program for your store →
Works with Shopify, WooCommerce, BigCommerce, Wix, Squarespace, and more
  1. You can add U-PIC protection using:
    • Existing upsell/add-on apps
    • Your in-house developers
    • Your agency or platform partner
  2. U-PIC provides:
    • Recommended checkout copy
    • Example configurations
    • Best practices to maximize opt-in without hurting conversion
See how cart protection would perform for your store →
A Better Solution Resulting in Fewer Upset Customers
Built for growing ecommerce brands
Best fit if you:
  • Ship 100+ orders per month
  • Run on platforms similar to Shopify, WooCommerce, BigCommerce,Wix, Squarespace, or a custom cart
  • Offer free shipping or low-cost shipping and eat the cost when thingsgo wrong, or pay carrier declared value rates
  • Care about reviews, repeat customers, and margin, not just gettingorders out the door
Probably not a fit if you:
  • Ship very low volume or only occasional parcels
  • Can't modify your cart / checkout experience at all
  • Don't handle refunds/replacements when a package is lost or damaged
FAQ
Q: Will showing a protection fee hurt my conversion rate?
A: Short answer: no. Most customers appreciate having the option. When framed clearly, many brands see strong opt-in without noticeable drop-off, and sometimes improved conversion due to added peace of mind.
Q: Do I have to charge every customer?
A: No. You can offer protection as an optional add-on, you choose the price and presentation, and you can test it on a segment before rolling it out fully.
Q: Who pays for the coverage?
A: It depends on the program. In Consumer-Pay, the customer pays the protection fee - those orders cost you $0 in insurance premium and you earn a service fee. In Merchant-Pay, you pay a low DVU rate. In Hybrid, both work together so opt-in service fees often offset most or all non-opt-in cost.
Q: What happens when a protected order is lost or damaged?
A: You file a claim with U-PIC, we handle the risk. Once approved, we pay you allowing you to rapidly refund or reship and keep the customer happy.
Q: Is this licensed insurance or just a 'shipping protection' upsell?
A: U-PIC provides licensed, underwritten shipping insurance. Programs are structured to be compliant, and we encourage you to involve your own counsel as needed.
Q: Can we start small or test this?
A: Yes. You can start with a single storefront, a single program type, or a subset of traffic, then expand once you see opt-in and revenue performance.
Turn shipping risk into revenue at checkout

Add U-PIC shipping protection to your cart so customers can choose to protect their orders, you reduce risk, and your brand earns more on every protected shipment.

  • Customers pay the fee - protected orders cost you $0
  • U-PIC assumes the risk and pays claims so you can make it right fast
  • Merchant-Pay, Consumer-Pay, and Hybrid programs for every strategy

With U-PIC, shipping protection becomes a customer choice, a risk-management tool, and a revenue driver - all without changing your carriers or disrupting checkout.

Talk through the best program for my store →