Shipping insurance that lowers costs, protects customers, and grows revenue

U-PIC helps ecommerce brands stop overpaying carriers, turn shipping problems into 5-star experiences, and surface fraud and high-risk lanes - while adding new revenue by offering protection at checkout across all major carriers and platforms.

  • Save 50-90% vs carrier insurance and declared value
  • Delight customers with fast refunds and reships
  • Expose fraud and high-risk lanes with claims insights
  • Add revenue by letting customers opt into protection at checkout
Lower cost. Happier customers. More margin.
Trusted by eCommerce industry leaders
Logos of ecommerce and logistics platforms that work with U-PIC
Show me my U-PIC program
No obligation · Works with your existing carriers & platforms
Tell us a bit about how you ship, and we'll recommend the best coverage model for your business.
Stop overpaying carriers for insurance and declared value

Carrier insurance and declared value are convenient but expensive. U-PIC provides licensed shipping insurance that typically costs far less - without sacrificing coverage.

  • Replace carrier insurance and declared value with U-PIC and typically save 50-90% per $100 of declared value
  • Insure all carriers - UPS, FedEx, USPS, regionals, and cross-border - under one program
  • Keep your existing shipping stack; U-PIC sits behind it, not in place of it
  • Predictable pricing and clear rules instead of a patchwork of carrier terms

Whether you're a pure DTC brand or shipping across multiple channels, U-PIC lets you protect every parcel without bleeding margin on carrier rates.

See what you'd save vs carrier insurance →
Turn lost and damaged packages into loyalty instead of churn

When shipping fails, customers judge you - not the carrier. The best brands don't make customers wait for carrier decisions. They fix the problem immediately. U-PIC makes that sustainable.

  • Customer reports a problem
    • Damaged, never arrived, or "marked delivered but not here."
  • Support is empowered to act immediately
    • Within your rules, agents can reship or refund on first contact. No waiting on carrier outcomes.
  • You make it right, fast
    • Customers get a clear answer and solution in one interaction.
  • You file a claim with U-PIC
    • Your team submits the order and shipment details. We handle adjudication.
  • U-PIC makes you whole
    • Valid claims are paid to you, so CX generosity doesn't become a permanent margin hit.

You turn a bad moment into proof that your brand keeps its promises - fewer negative reviews, more repeat orders, and a support team that doesn't have to say "sorry, we can't do anything yet."

Give your CX team a better playbook →
See who, where, and what is really driving your shipping losses

Your claims history isn't just a cost - it's a map of your risk. U-PIC surfaces patterns most shippers never see.

  • Fraud and abuse detection
    • Flag repeat "item not received" claimants, suspicious identities
    • Catch pattern-based abuse tied to specific SKUs, channels, or regions
  • Product and SKU risk
    • Identify fragile or high-theft SKUs with elevated loss rates
    • Adjust packaging, carriers, or mandatory coverage rules accordingly
  • Lane, region and carrier performance
    • See claims per 1,000 shipments by carrier, service level, and lane
    • Spot high-risk regions and underperforming services
  • Operational insight
    • Claims spikes by facility, season, or team often reveal fixable process issues

Instead of guessing, you get a data-driven view of fraud, risky lanes, and operational weak points - directly inside your insurance program.

Get a shipping risk & fraud exposure review →
Pick the coverage model that fits your strategy

U-PIC isn't one-size-fits-all. Choose who funds coverage and how visible it is to customers.

Merchant-Pay Program
  • You insure every parcel
  • One low rate per $100 of order value, typically 50-90% less than carrier insurance
  • No checkout line item; coverage stays behind the scenes
  • Best if you want a simple "we always take care of you" promise and tight CX control
Consumer-Pay (Cart Insertion) Program
  • Customers fund protection at checkout
  • Optional add-on in cart or checkout
  • Opt-in orders cost you $0 in insurance premium
  • U-PIC pays you for covered losses
  • You earn a service fee per protected order
Hybrid Program
  • All parcels are insured with U-PIC
  • Non-opt-in orders are covered at your low Merchant-Pay rate
  • Opt-in orders billed to the customer
  • Service fees often offset most or all non-opt-in costs - sometimes leaving profit on top

Implementation reassurance:

We work with Shopify, WooCommerce, BigCommerce, Wix, Squarespace, custom carts, and more - via your existing upsell apps, in-house devs, or agencies. No proprietary app is required.
Getting started is straightforward
  1. Share your basics
    • Shipment volume, carriers, regions, claim history, and your goals (cost, CX, risk, checkout upsell).
  2. We design a program around you
    • We compare current carrier insurance / DV spend vs U-PIC, review risk and CX needs, and recommend Merchant-Pay, Consumer-Pay, Hybrid - or a phased approach.
  3. You go live without disrupting your stack
    • Simple reporting or API connections, plus best-practice CX and checkout copy. Your team keeps using the same carriers and platforms they already know.
This approach works best for teams shipping at scale and looking for more than basic coverage.
Best fit if you:
  • Ship thousands or tens of thousands of orders per month
  • Use multiple carriers or ship across multiple regions/countries
  • Care about margin, customer experience, and fraud control - not just getting boxes out the door
  • Are tired of overpaying for carrier insurance or being in the dark about where losses come from
See how your U-PIC program would work →
FAQ
Q: Do we have to change carriers or platforms?
A: No. You keep your current carriers and tech stack. U-PIC replaces the insurance piece and, where desired, powers an optional protection add-on at checkout.
Q: Is this licensed insurance or just "shipping protection"?
A: U-PIC provides licensed, underwritten shipping insurance. We're not a gray-area side hustle; we're built to hold up under regulatory and legal scrutiny.
Q: Can we start with one area and expand later?
A: Yes. Many brands start with cost savings and layer in CX playbooks, risk insights, and cart protection over time.
Make shipping insurance do more for your business
With U-PIC, you're not just checking a box on coverage. You're lowering cost, protecting CX, uncovering fraud and risk, and unlocking new revenue at checkout.
  • Save vs carrier insurance
  • Protect CX with fast, generous resolutions
  • Use claims data as a risk and fraud engine
  • Let customers fund coverage through optional checkout protection

Tell us how you ship today and what you care about most. We'll come back with a clear, practical way to plug U-PIC into your business.

Show me my U-PIC program →